A sales organization's success should not rest on a few top performers.
The Account Growth System that turns any B2B rep into a top producer.
Founders of MVP & Creators of Vitality Index
Gina Gauna & Taylor Crook
The Vitality Index shows every rep how to operate at an expert level in B2B sales
For 30 years, we watched leaders rely on a few top producers to carry the forecast. It works until one resigns, gets promoted, or has a bad quarter.
The problem was never the people. The logic behind top performance simply was not built into a system everyone could use. So we built one. You shouldn't have to depend on a few veterans to hit your number. With the Vitality Index, you won't have to.
"Wish I had this years ago! Vitality Index helps us uncover gaps in our sales cycle and then define clear, practical steps to address them. The software is easy to use and creates a clear road map."
Troy Sayler
Head of Sales, Rigwa
"There is nothing out there like this. They created a system that shows you how to grow strategic partnerships step by step."
Sam Villearreal
Vice President of Sales, T2Modus
"My sellers want to know what to do and how to do it. This system gives them that clarity, focus and mutual accountability."
Karen Alvarez
Director of Sales Enablement, Industrial Solutions
Hitting your number should be the rule, not the exception.
Build a system that makes beating your revenue targets consistently easier. The right system can do that, so hitting the number becomes the standard the whole team performs to, year after year.
The numbers don't lie...
The 8 reasons the Vitality Index will transform your sales organization.
Complete
The system covers every aspect of building, expanding, scaling and sustaining strategic partnership in key accounts, end to end.
Repeatable
A new leader, manager, or rep can step in and run it, because the system carries the performance.
Reinforceable
It rewards the right behaviors through honest assessments and tracking real progress.
Diagnostic
It surfaces skill gaps and flags who needs coaching while there is still time to act.
Educational
A good system is its own teacher, showing users the why, what, and how underneath each decision, action and outcome.
Compounding
Winning attracts good people, good people extend the winning, and the lead grows year after year.
Transparent
Gives everyone the same knowledge at the same time so decision quality and accountability is high.
Unifying
The system that leverages all the different roles, strategies, plans, processes, and tools for a common goal: to drive more vital partnerships.
The Vitality Index is built to these eight standards, so your number stops riding on a few producers and starts holding across the team.
The Vitality Index
The Vitality Index codifies 60+ combined years of B2B strategic sales leadership, 500+ sales reps coached, and $2B+ in revenue generated by its founders into a single, repeatable system that takes your team through three stages: diagnosing your partnership level, building a growth strategy, and guiding your reps to execute it.
Diagnoses your partnership level
Top salespeople map the whole account and can predict where revenue growth will come from. The Vitality Index does this for you across all seven partnership domains, so you see exactly where your relationship actually stands today.
Builds your growth strategy
The best know what a vital partnership looks like and what stands between their account and that ideal. After the Vitality Index diagnoses those gaps, it produces a progressive growth strategy to close them.
Guides your sales execution
The elite salesperson commits to disciplined execution. The Vitality Index turns strategy into the next steps that move each growth driver toward a vital partnership. It holds the team accountable to a shared purpose, guiding them to run the right plays, adjust in real time, and get top-producer results.
The Empowered Sales Leader
Straight answers to the questions revenue leaders ask us most.
Why Business Leaders Choose Vitality Index
In complex B2B sales, a sales process, CRM and desire aren't enough. Strategic account teams need a clear growth strategy, a plan to execute and a framework for generating consistent revenue growth.
Reduce Churn Risk
Identify and address vulnerabilities in key accounts before they become threats to your revenue.
Increase Win Rates
Equip your team with proven strategies for high-stakes deals backed by 1200+ plays and coaching insights.
Improve Execution Without Adding Headcount
Give every rep the tools and frameworks top sellers use to deepen strategic partnerships.
Build Predictable Forecasts
Gain visibility into portfolio strengths and weaknesses to forecast with confidence.
Turn Reps Into Strategic Sellers
Shorten the learning curve for complex B2B sales and develop your team into trusted advisors.
Lead and Coach With Precision
Reduce time in planning meetings. Increase time with customers. Know exactly where to focus.
Take the Account Assessment
Diagnostic that measures partnership depth across 21 Growth Drivers.
Review and Analyze your Results
Tells you exactly where to focus your time, energy, and effort across 7 key growth areas.
Generate Your Strategic Growth Plan
Creates an annual fact-based growth strategy and custom action plan backed by 1200+ plays and coaching insights to help reps advance their accounts.
Take the Account Assessment
Diagnostic that measures partnership depth across 21 Growth Drivers.
Review and Analyze your Results
Tells you exactly where to focus your time, energy, and effort across 7 key growth areas.
Generate Your Strategic Growth Plan
Creates an annual fact-based growth strategy and custom action plan backed by 1200+ plays and coaching insights to help reps advance their accounts.
Who It's For
Built for B2B companies looking for a better path to landing, expanding and protecting large, complex accounts.
Business & Revenue Leaders
Get consistent execution in your most important accounts with full visibility into partnership depth and growth.
Strategic & Enterprise Sellers
Know exactly what actions to take next to deepen partnerships and drive revenue in complex B2B engagements.
Sales Enablement & Training Teams
Equip your organization with a scalable framework that builds strategic selling skills across the entire team.